Wednesday, October 2, 2013

Femina Miss India Completes 50 Glorious Years


Femina Miss India joins hands with Pond's to host Pond's Femina Miss India 2013.

   Femina Miss India, the country's most prestigious & credible pageant turns 50!! 50 golden successful years!! The national platform that created actors & celebrities like Zeenat Aman, Juhi Chawla, Aishwariya Rai, Sushmita Sen, Diana Hayden Dia Mirza, Neha Dupia, Priyanka Chopra & Lara Dutta to name a few, who represent the perfect Woman, a woman who has the classic combination of beauty with brains.

   To celebrate this remarkable journey & to unveil the new logo of this historic brand Femina Miss India joined hands with the most credible & oldest name in beauty: Pond's. Taking this further, Femina Miss India has also partnered with the leading general entertainment channel, COLORS to take the viewers through this exhilarating journey. This showcase on COLORS is an ode to the Indian woman & her journey to stardom.

   Present at this glittering evening, were the current & ex-Miss India's & the creme dela crème of society who came together to be a part of History being created in the beauty & fashion Industry.

   To commemorate the occasion, Pond's Femina Miss India 2013 also released a melodious new sound track, for all the aspiring young Miss India's. Shibani Kashyap, singer & composer of the song, performed a LIVE rendition of this melodious track which portrayed the essence of real women, the women of today.

   Speaking on this glorious occasion Marc Robinson, Director Operations (Contestant & Creative) Femina Miss India said, "The Miss India platform is truly a legacy & is now celebrating the glorious journey of 50 years. Today, it's the most widely recognized & accepted medium for ushering new talent into the fashion, film & beauty industry. Every girl who makes it to the finals of the national pageant is positioned on an envious platform, second to none & for her the sky is the limit. Every girl is a winner."

   Pond's has had a long & successful stint in Beauty since its launch in 1947 & stands synonymous with beauty in India. They've passionately led the way in understanding women's skin & beauty needs for years. Together Pond's & Femina Miss India intends to provide a platform to many aspiring Indian women to realize their dreams & start living beauty instead of idolizing & admiring it from a distance.

   Mr. Arun Srinivas, Vice President-Skincare, Hindustan Unilever Ltd.  said, "Pond's, an iconic beauty brand, has been offering every Indian woman a reason to look & feel beautiful for many decades now. Femina Miss India, the renowned beauty pageant platform, celebrates Indian beauty delivering recognition to beautiful women & helping many others live their dreams through these inspirational role models."

   Over the years Femina Miss India has evolved considerably with the changing face of Global beauty & fashion trends. With overwhelming participation of girls from all over India, Miss India is transitioning into a truly national exercise.  

   Adding to it, Arun quoted, "Pond's is proud to associate with Femina Miss India on the occasion of their 50th anniversary & this heralds the coming together of the very best – most trusted beauty brand in the country & the country's premier beauty event."

   Talking about the association, Mr. Raj Nayak, CEO, COLORS said, "We're excited to showcase Femina Miss India's 50 year milestone journey on COLORS as we see a perfect synergy between both brands & audiences.  COLORS is synonymous with content that is different & inspiring & therefore we're happy to welcome Femina Miss India in our bouquet of unique event offerings. As our core audience is the woman, we hope the progressive imagery resonates & inspires them."

   PC Jewellers, the most trusted name in contemporary & traditional jewelery have joined hands with Ponds Femina Miss India 2013 as the Crown & Jewelry Partner. Commenting on the occasion,” Balram Garg- MD, PC Jeweler said,” We are elated to associate with Femina Miss India which has been instrumental in providing a platform that imparts confidence & enhances the personality of young Indian women who have been making India proud at the international platform for last 50 years. With shared vision, PCJ, is really looking forward to this worthwhile association”.

   To ensure national representation at the pageant & to encourage participation of contestants from all across India in its 50th year, auditions & selections will be initiated from all regions across India, with 7 City Pageants being held in Pune, Goa, Indore, Kolkata, Bangalore, Chandigarh & Delhi which'll ultimately culminate into the grand Finale in Mumbai. The winner of the city pageants'll get a lifetime opportunity to fast track to the finals at the grand finale of Pond's Femina Miss India 2013.

   PARTNERS:

   Associate Sponsor- Yamaha
   Crown & Jewelry Partner- PC Jeweller Limited
   Official Hair Stylists- Tresemme
   Fashion Partner- Max
   Cosmetology & Aesthetic Grooming Expert- Enhance Aesthetic & Cosmetic Studio
   Healthcare Partner- Sanofi Pasteur
   Education partner- Sinhgad Technical Education Society, Pune
   Make up Partner- Lakme
   Smile Care Expert- Dr Suhas Lele
   Fitness Expert- Payal Gidwani Tiwari/Manish Tiwari for Cosmic Fusion
   Cosmetologist & Aesthetic Grooming Expert- Dr. Manoj Khanna
   Telecast Partner- Colors
   Radio Partner- Radio Mirchi- 98.3 FM
   Reality TV Partner- Zoom

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